Gene Simmons Unphased By “Horns” Controversy

Gene SimmonsGene Simmons Unphased By “Horns” Controversy

Kiss bassist: “I can do anything I want to do”

By David Sands
August 23, 2017

Gene Simmons is finally talking about his aborted attempt to trademark a hand gesture that resembles the heavy metal “devil horns” sign — and from the sound of it, he’s not sorry in the least.

Earlier this summer, the KISS bassist and singer withdrew a patent application he’d made  with the U.S. Patent and Trademark Office to trademark “a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular.” The hand signal means  “I love you” in American Sign Language and looks quite a bit like the rock and roll “devil horns” sign (though that involves tucking the thumb over two closed inner fingers.” In his application, Simmons claimed to have first used the hand sign in November 1974 during KISS’ Hotter Than Hell tour. The KISS frontman received a flurry of public criticism for his attempt, including a rebuke from the widow of the late Ronnie James Dio, the heavy metal singer who helped popularize the “devil horns”  gesture in the 1980s.

In a recent interview, Simmons spoke with the Windsor Star about the trademark attempt.

“I regret nothing,” he said. Wake up every morning and let your conscience be your guide.”

Simmons went onto say he owned the rights to the dollar sign logo on money bags and the word “motion pictures” as trademarks. And for folks who found his effort to patent a hand sign silly, he noted the “silliest thing” he’d ever done was to “wear more makeup and higher heels than your mommy.”

“People said, ‘You can’t do that.’ Actually, bitch — I can,” he added. “I can do anything I want to do.”

Gene Simmons is currently touring North America with his solo band. He’ll be playing The Colosseum at Caesars in Windsor, Canada on Aug. 25.

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