Set included three songs from his not-yet-released 57th & 9th album
By David Sands
Sept. 29, 2016
Sting gave movers and shakers in the advertising industry a sneak peak of his upcoming album 57th & 9th this week in New York.
During a show Tuesday (Sept. 27) for the D&AD Impact Awards (part of NY Advertising Week) at NYC’s Playstation Theater, he played a set that included several songs slated for the new recording; these included the lead single, “I Can’t Stop Thinking About You,” as well as “50,000,” a song that reflects on the passing of rock luminaries like David Bowie, Lemmy and Prince, and the curiously titled “Petrol Head.” (SEE “PETROL HEAD” VIDEO BELOW.)
In remarks captured by Billboard, he opened up to the audience at the Playstation Theater about the meaning of the latter song.
“Sometimes my role is not to write about myself but to step into someone else’s shoes,” Sting said. “This one’s about a truck driver who’s obsessed with sex and religion. Only one of those things applies to me.”
In addition to playing these and some classic hits from his time with The Police, Sting also debuted a new tune, “Next To You,” which could potentially end up as a single.
Sting will release 57th and 9th, his twelfth solo studio album, on Nov. 11.
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