Ricky Phillips and his bandmates will be first rockers to broadcast this way
By David Sands
August 22, 2017
Ricky Phillips and the rest of his Styx bandmates will soon be making some rock and roll hearing aid history. Yep, you heard that right! Styx is teaming up with the Danish hearing aid manufacturer Oticon to create the world’s first direct-to-hearing aid rock and roll broadcast. The historic event will take place during the group’s final summer performance this year, which will begin approximately 9:38 p.m. (EDT) tonight Aug. 22 at the PNC Bank Arts Center in Holmdel, N.J. . During the show, audio engineers will take live concert feed directly from Styx’s soundboard and deliver it via a special website to wearers of Oticon Opn™ hearing aids. More than 48 million Americans report some degree of hearing loss.
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“It’s estimated that only 20 percent of people who could benefit from hearing aids seek help, with many waiting up to 10 years before they purchase a hearing aid,” Sheena Oliver, an audiologist and Vice President for Oticon, said in a statement. “By partnering with Styx and their millions of loyal fans, we’re helping to take the stigma out of hearing aids and allowing people with hearing loss to enjoy a quality of sound they may not have experienced since their youth.”
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