PROMOTING YOUR COMPANY JUST GOT EASIER!
Get your company's message to our "gear-hungry" audience that loves to buy stuff!
Promoting Your Company Shouldn't Be A Frustrating Ordeal
You've worked hard to build your company.
You know your products are great, and you want to get them into the right hands.
Every time the words "marketing" and "advertising" come up, though, you feel like you might as well just call it "gambling."
There's a lot of noise out there, especially when it comes to promoting stuff for bass players.
At For Bass Players Only, we've been providing advertising solutions for bass companies since 2009.
Let us help you make your company stand out.
IMAGINE REACHING THIS KIND OF AUDIENCE
The people who come to For Bass Players Only love bass. Whether it's learning to groove, following the careers of their bass-playing heroes, or getting the latest info on what kind of bass gear to buy, FBPO is the where they gather.
With a never-broken streak of weekly interviews (we're up to about 900 already), FBPO is generally considered the preeminent go-to resource on the web for exclusive one-on-one conversations with the world's most celebrated bass players.
Wouldn't you love to have them talk about how much they love YOUR company's bass stuff?!
Your company will reach a targeted audience of bass enthusiasts
Approximate numbers of our most significant stats:
- Over 100,000 Facebook page followers
- 14,000 Facebook Group members
- 20,000 Page views per month (with totals well into the millions)
- 15,000 X followers
- 20,000 YouTube subscribers (and millions of views!)
How advertising with FBPO can benefit your company
With an FBPO ad campaign, you'll be able to promote your business to thousands of bass players, sending them directly to your website. Here are just a few of the benefits:
A loyal audience of bass enthusiasts
While between 50% and 60% of the FBPO audience is based in the U.S., we also have avid followers in dozens of countries all over the world, equally excited about playing bass -- and buying bass gear. In this age of the internet, you can find paying customers just about anywhere on the globe.
Compelling content, for the right people
FBPO content is consistent and relevant, with a new interview every single week. Our list of interviewees, including Geddy Lee, Paul McCartney, Marcus Miller, Victor Wooten, Geezer Butler, and hundreds more, constantly attracts an eager group of bass enthusiasts willing and able to buy gear in order to pursue their musical passions.
A vibrant social media presence
In addition to keeping the site up to date with content that's new, consistent, and compelling, FBPO attracts millions of people through our robust social media channels, including Facebook, X, and YouTube, generating even more views and attracting more bass enthusiasts.
First-hand talk from your company's artists
The coolest thing about advertising with FBPO is getting your company's artists to talk about how much they like your products and why they use them. It's always a good time to run an ad campaign, but coordinating with us to interview your company's artists is even better!
2 GREAT WAYS TO ADVERTISE
1. On-site advertising campaigns
Advertising campaigns include your company’s ad image strategically placed on the sidebars of approximately 1,500 pages throughout the FBPO site, including INTERVIEWS, NEWS & FEATURES, and FREE BASS LESSONS pages, as well as inclusion in one of our weekly blasts.
The “Premium” plan option also includes an eye-catching leaderboard ad, prominently displayed at the top of select pages, spanning nearly the entire width of the page.
Plans run for one-month periods They can also be purchased on a recurring basis, at a discount, with a commitment of 3 months or more. Recurring plans normally renew automatically every month, but you can cancel any time after 3 months.
On-site campaign rates
"DELUXE" PLAN | "PREMIUM" PLAN | |
|---|---|---|
Sidebar ad 300 px (wide) by 400 px (tall) | X | X |
Email blast | X | X |
Leaderboard ad 728 px (wide) by 90 px (tall) | X | |
ONE MONTH (One-time payment) | $499 | $799 |
RECURRING* | $399/month | $699/month |
*3-month minimum commitment required for recurring plan discount
2. In our weekly YouTube bass lessons
(New for 2025)
Our weekly bass lessons on the FBPO YouTube channel have been rapidly gaining traction and an enthusiastic response from our audience.
Starting in 2025, we’re offering your company the opportunity to feature your products (e.g., basses, amps, gear, strings, straps…) in these videos. With a YouTube campaign, you send us the product(s) you'd like us to feature and we'll show them off in a video, highlighting their features, design, benefits, etc.
We’ll also include a link to the URL of your choosing on the FBPO YouTube channel, right under the video.
Logistics for sending us your product(s) can be managed on a case-by-case basis.
INTRODUCTORY RATE: $499 per video
Here Are Some of the Companies That Have Advertised With FBPO:
What our advertisers are saying:
We help companies like yours reach their target audiences and generate new business. Here's what just a few of our recurring advertisers have had to say about their experience with us:
“We find a HUGE benefit from advertising on For Bass Players Only, which directly affects sales. We get more artists coming to us, and more customers asking for GHS. It’s been great!”
- Jonathan Moody
Manager, Digital Brand Development, Product Development
GHS Strings | Rocktron
“For Bass Players Only is an essential part of our marketing. What sets them apart is the exceptionally knowledgeable Jon Liebman. His interviews are engaging, educational and entertaining. Jon also offers many helpful articles and thought-provoking subjects not commonly found elsewhere."
- Dale Krevens
Vice President
Tech21
“NS Design has found FBPO to be a terrific vehicle for showcasing Ned Steinberger's series of basses and EUBs, and the artists who play them. Jon Liebman does a masterful job of putting it all together and helping us reach our market - highly recommended!”
- Gary Byers
Managing Director
NS Design
“I’ve been a regular monthly advertiser on forbassplayersonly.com for years and have been consistently pleased with the results. Jon and the For Bass Players Only team always do an outstanding job spreading the word about Warwick to their enthusiastic audience. We couldn’t be happier!”
- Hans-Peter Wilfer
CEO
Warwick GmbH
A personal note from Jon Liebman
Having been a professional musician for over forty years, I'm proud to continue being involved in the music industry, experiencing its constant changes and growth.
I would be happy to help your promote your company to our ever-growing audience of bass enthusiasts eager to acquire gear and equipment to help enable them to pursue their musical passions.
I hope you'll join the hundreds of reputable instrument makers, equipment manufacturers, and retailers who have seen great results in promoting their companies on my sites.
Thanks!
Jon
